For targeted marketing communication, segmentation of audience is a primary activity. Audience segmentation refers to utilizing demographic attributes to identify and group your potential customers. It is the categorization of a large audience into smaller groups with similar preferences, values, and needs. Segmentation projects the response of different groups to the different communication interventions. Why …

Audience Segmentation…… An Important Marketing Strategy! Read More »

Now a day’s, email campaign or email marketing is one of the best marketing practices. Around 70% of the consumers prefer email for the communication over other online media. A well-organized campaign can result in:    Lead Generation    Increased sales    Brand Loyalty    Significant Business growth After sending an email, marketers are supposed to record the response …

How to Organize Email Campaign Results? Read More »

              Do you know what is Mailchimp and How to Integrate with MailChimp? Mailchimp is one of a popular email marketing application that delivers millions of emails in a day. You can integrate it with your business software application for sending a bulk of email to the customers. MailChimp …

How to Integrate with MailChimp? Read More »

What is Clouse Based POS? Do you still use traditional electronic point-of-sale system (EPOS) to receive payments and manage your business data? If yes then you, my friend are still out of the new digital business loop. You need to upgrade your business point of sales (POS) to a system that runs on a mobile …

Why Switch to Cloud Based POS System? Read More »

ERP is one of the most important tools for the success and growth of the companies. ERP arranges business data, performs functions, and manage connections. An ERP is a ladder which allows companies to climb higher and become more prominent in the business world.  In this blog, I am sharing the ERP implementation strategies of …

True Stories of ERP Implementation Read More »