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How Does CRM Improve Customer Service?

What is CRM? Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability. CRM enables you to understand your organization’s relationships with individual people – whether those are buyers, service users, classmates or suppliers. Great efficiency can come …

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How Business Operation Management Important in Business?

Business Operation Management Business operation management is the basic part of the company.  It ensures that all operations of the company are running efficiently. In other words, you can say business operation management transform ideas into actions.  It is concerned with the production of goods or services of the company. Importance of Business Operation:   Increase …

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Audience Segmentation…… An Important Marketing Strategy!

For targeted marketing communication, segmentation of audience is a primary activity. Audience segmentation refers to utilizing demographic attributes to identify and group your potential customers. It is the categorization of a large audience into smaller groups with similar preferences, values, and needs. Segmentation projects the response of different groups to the different communication interventions. Why …

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How to Organize Email Campaign Results?

Now a day’s, email campaign or email marketing is one of the best marketing practices. Around 70% of the consumers prefer email for the communication over other online media. A well-organized campaign can result in:    Lead Generation    Increased sales    Brand Loyalty    Significant Business growth After sending an email, marketers are supposed to record the response …

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